Ellie Copeland

As a market research and strategy consultant focused in the primary sector, Ellie supports local and global agri-food businesses to innovate to meet the evolving needs and motivations of consumers and build exceptional brands that connect in the market. 

With a passion for sustainable food systems, Ellie is driven to leverage the power of consumer insight to build demand and value for more sustainable produce to fund and motivate change further up the value chain. She strives to amplify the role she plays in creating a more sustainable future across the total food system - better environmental outcomes, sustainable businesses for farmers, and better food for consumers.

Outside of work, you’ll find Ellie in her happy place – outdoors. In a wetsuit when wing-foiling, in wet-weather gear when sailing, and in boots when out tramping.